Introduction Victoria’s Secret (VS), the iconic lingerie brand featuring renowned supermodels and a world-famous runway show, is the leading specialty retailer of women’s lingerie, body care, accessories, prestige fragrance and lounge and athletic wear. Victoria’s Secret products are sold worldwide in more than 1,500 stores and online at victoriassecret.com, enabling consumers to shop the brand […]

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Individuals and organisations in today’s society who use social media technologies to ‘(re)form, shape and uphold’ their identities are ‘on the rise’ (Study Guide 3). This case study contains contemporary tools, theories and debates surrounding social media, and in particular professional identity. Analyses will include an investigation of crowdsourcing, participatory culture and convergence. In turn, […]

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  None Hazlehurst’s Acceptance Speech ‘Logie Awards 2016’ Introduction On the 8th of May 2016, the occurrence of the annual Logie Awards is held to celebrate Australian television (Castro, 2016). ‘Logie Hall of Fame’, is the most prestigious award for an individual who has outstanding achievements and involvement to the Australian television industry. Noni Hazlehurst, […]

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    “Communication-the human connection- is the key to personal and career success” – Paul J. Meyer (Fitch, 2016)   A successful media professional, must be able to establish goals and accomplish them through diligence. As an aspiring marketing specialist, there will be many obstacles which I will have to overcome. In order to obtain […]

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“The real opportunity for success lies within the person and not in the job” (Ziglar 2005). In the media environment, professionals must possess a variety of personal attributes in order to attain success in their given fields. Through analysing the career developments of variety of media professionals, correlating secrets to success can be identified and […]

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