Digital Strategy Critique: Victoria’s Secret ” The Perfect ‘Body’ ” Campaign

Introduction Victoria’s Secret (VS), the iconic lingerie brand featuring renowned supermodels and a world-famous runway show, is the leading specialty retailer of women’s lingerie, body care, accessories, prestige fragrance and lounge and athletic wear. Victoria’s Secret products are sold worldwide in more than 1,500 stores and online at, enabling consumers to shop the brand […]

Read more "Digital Strategy Critique: Victoria’s Secret ” The Perfect ‘Body’ ” Campaign"

Case Study: The Industry of Advertising

Individuals and organisations in today’s society who use social media technologies to ‘(re)form, shape and uphold’ their identities are ‘on the rise’ (Study Guide 3). This case study contains contemporary tools, theories and debates surrounding social media, and in particular professional identity. Analyses will include an investigation of crowdsourcing, participatory culture and convergence. In turn, […]

Read more "Case Study: The Industry of Advertising"

Noni Hazlehurst: ‘Logies Hall of Fame’ acceptance speech

  None Hazlehurst’s Acceptance Speech ‘Logie Awards 2016’ Introduction On the 8th of May 2016, the occurrence of the annual Logie Awards is held to celebrate Australian television (Castro, 2016). ‘Logie Hall of Fame’, is the most prestigious award for an individual who has outstanding achievements and involvement to the Australian television industry. Noni Hazlehurst, […]

Read more "Noni Hazlehurst: ‘Logies Hall of Fame’ acceptance speech"

“Secrets to Success” in Journalism, Media & Communication Industries

“The real opportunity for success lies within the person and not in the job” (Ziglar 2005). In the media environment, professionals must possess a variety of personal attributes in order to attain success in their given fields. Through analysing the career developments of variety of media professionals, correlating secrets to success can be identified and […]

Read more "“Secrets to Success” in Journalism, Media & Communication Industries"

Media Professional Biography

Memoir of Malala Yousafzai “Stand up. Stand now” A quality education, free from terror and cruelty, is every girl’s right. Malala Yousafzai, became an advocate for education and women’s rights in Pakistan before she reached her teens, and is still acting as a Pakistani education activist, fighting for the rights of every girl to receive […]

Read more "Media Professional Biography"

Malala Yousafzai

“One child, one teacher, one book, one pen can change the world.” -Malala Yousafzai   Daily Show Interview- “If he [the Talib] comes, what would you do Malala? …If you hit a Talib with your shoe, then there will be no difference between you and the Talib. You must not treat others…with cruelty…you must fight […]

Read more "Malala Yousafzai"